about me.

I’m often mid-laugh or lost in a rabbit hole…locked in whether I’m visualizing an app experience, unpacking a messy problem, losing badminton to my nephew, or obsessing over mahjong.

My work blends product thinking, systems design, and human experience to make things that make sense for people and meet business goals.

I bring deep user empathy, strong pattern recognition, practical problem solving, hyperfocus when needed, and a work ethic focused on outcomes.

Outside work I follow pop culture, read historical fiction, and try new spots in SF. I’m happiest building meaningful work with thoughtful people.

Collage of various photos featuring groups of people at social gatherings, outdoor activities, and indoor events, including friends, family, and children.

brands that trust my expertise.

Collection of technology, media, sports, and corporate logos on a black background, including Nintendo, YouTube, Atlassian, OpenAI, Qualcomm, Deloitte, Toyota, Amazon, Coinbase, Intel, Microsoft, Oracle, Twitch, Gap, Workday, Google, Xfinity, Nike, Hulu, HBO, F1, Mercedes-Benz, NBA, NFL, IBM, Adidas, and The North Face.

About Me Questions, Answered

  • I’m a lead product designer and strategist with over a decade of experience designing and shipping digital products across web and mobile platforms.

  • I specialize in web and mobile applications, SaaS platforms, AI-powered products, and emerging technology experiences where clarity, trust, and scalability matter.

  • Yes. I’ve designed AI-driven products where uncertainty, trust, and explainability are central UX considerations, and I prioritize clear communication and user control throughout the experience. I also work regularly with the main design and engineering tools including Lovable, Replit, Figma, Make, Cursor, and Claude Code.

    My AI workflow includes prototyping, building, and iterating robust, user-focused solutions.

  • I operate at a senior product designer level, providing strategic direction, driving measurable business impact, leading cross-functional teams, and contributing hands-on execution throughout owning the product lifecycle.

  • I bring end-to-end product experience, including user research, UX and UI design, product definition, systems thinking, and close collaboration with engineering and product leadership.

  • I start with real user behavior and business constraints, translating complex requirements into intuitive, high-performing digital experiences.

  • I bring structure to ambiguity by clarifying goals, identifying constraints, prioritizing risks, and iterating quickly without slowing team momentum.

  • I design for web, mobile, and cross-platform systems, creating responsive web apps and polished native mobile experiences. I also build multi-sided marketplaces and craft immersive experiential marketing solutions.

  • I’m a strong fit for startups, scale-ups, and established teams that need a senior designer who can operate independently and partner closely with product and engineering.

  • Strong problem framing, clear communication, systems thinking, and the ability to balance speed with quality across complex products.

  • Yes. I’m open to contract engagements, or fractional support depending on team needs and scope.

Product Design Questions, Answered

  • A product designer owns problem framing, user experience strategy, and execution. They partner with product and engineering, run or interpret research, define systems, and ensure design decisions align with business goals and technical constraints.

  • Strategic product designers can explain why they made decisions, what tradeoffs they considered, and how outcomes were measured. They connect design choices to user behavior, business impact, and long-term scalability.

  • They can be used interchangeably, but a product designer typically owns the full lifecycle of a product, including strategy, UX, UI, and collaboration through launch and iteration. UX designers may focus more narrowly on research and experience flows within a larger product team.

  • Senior signals include end-to-end ownership, comfort with ambiguity, strong cross-functional communication, and experience influencing roadmaps or systems. Staff-level designers also show leverage, mentorship, and impact across multiple teams or products.

  • User research is critical. Strong product designers know when to conduct research directly, when to use existing data, and how to translate insights into actionable design decisions without slowing momentum.

  • Effective designers bring structure to ambiguity by clarifying goals, prioritizing risks, testing assumptions, and iterating quickly. They help teams move forward without waiting for perfect information.

  • Experienced product designers collaborate early with engineering, understand technical constraints, and design systems that are feasible and scalable. They communicate clearly, anticipate edge cases, and support implementation through launch.

  • Product designers influence conversion, retention, adoption, and trust by reducing friction, improving clarity, and aligning experiences with user needs and business objectives.

  • Designers working on AI products should understand uncertainty, trust, and explainability. They design for feedback loops, edge cases, and user confidence when outcomes are probabilistic rather than deterministic.

  • By creating design systems, reusable patterns, and clear documentation. Scalable design reduces inconsistency, speeds development, and supports future growth across teams and platforms.