Senior Cognitive Games
Humana wanted to encourage cognitive engagement for older adults through simple, approachable games. Existing solutions felt either clinical or overly gamified, creating friction instead of motivation.
The challenge was to design experiences that felt inviting, confidence-building, and easy to return to daily.
Snapshot
Role: Lead Product Designer
Platform: Responsive web app
Focus: Engagement, accessibility, cognitive health
Outcome: 10,000+ users, 50,000+ game plays in first launch phase
What I did
Led end-to-end UX and UI design
Defined game interaction patterns optimized for older users
Designed onboarding, progression, and feedback loops
Partnered with engineers and stakeholders to ship quickly and iterate
Key design decisions
Prioritized clarity over novelty in interaction patterns
Reduced cognitive load through predictable layouts and large touch targets
Designed feedback to reinforce progress without pressure
Built a flexible system that allowed new games to be added easily
Impact
11.6K users engaged over a 6-month launch window
231K total engagements driven by repeat participation (3× growth)
162K total sessions with no material increase in users (3.6× growth)
Engagement scaled without paid acquisition or heavy incentives, signaling strong intrinsic motivation and retention
Result: A stable member base generated exponential usage growth through thoughtful experience design, habit-forming mechanics, and content depth, validating the platform’s long-term engagement potential.