Humana Cognitive Games

Humana wanted to encourage cognitive engagement for older adults through simple, approachable games. Existing solutions felt either clinical or overly gamified, creating friction instead of motivation.

The challenge was to design experiences that felt inviting, confidence-building, and easy to return to daily.

Snapshot

Role: Lead Product Designer

Platform: Mobile web app

Focus: Engagement, accessibility, cognitive health

Outcome: 10,000+ users, 50,000+ game plays in first launch phase

What I did

  • Led end-to-end UX and UI design

  • Defined game interaction patterns optimized for older users

  • Designed onboarding, progression, and feedback loops

  • Partnered with engineers and stakeholders to ship quickly and iterate

Key design decisions

  • Prioritized clarity over novelty in interaction patterns

  • Reduced cognitive load through predictable layouts and large touch targets

  • Designed feedback to reinforce progress without pressure

  • Built a flexible system that allowed new games to be added easily

Outcomes

  • Strong early adoption and repeat engagement

  • Platform scaled faster than comparable initiatives

  • Positive feedback around ease of use and approachability

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