about me.

You can usually catch me mid-laugh or deep in a rabbit hole. Either way, I’m locked in. That might mean visualizing how someone will actually experience an app, digging into the why behind a messy problem, losing badminton to my superstar athlete nephew, or obsessing over my current favorite thing…mahjong!

My work lives at the intersection of product thinking, systems design, and human experience. Different outputs, same goal: create things that make sense to real people and still deliver on real business needs.

What I bring to the table is a mix. A cocktail, if you will. Deep empathy for users. Strong pattern recognition. Practical problem solving. The ability to hyper focus when it counts. A work ethic grounded in caring deeply about outcomes, not just deliverables.

Outside of work, I love keeping up with pop culture, getting pulled into a great historical fiction series, and trying every new spot in San Francisco with my people and Pepper;)

I’m happiest when I’m building something meaningful with smart, thoughtful people.

my UX story.

  • My undeniable love for UX first sparked when I founded my beauty startup. Coming from a non-tech background, I became so passionate about understanding the pain points of my users, grasping their experience, and learning more about product-market fit.

    Though it was all mostly trial and error, that learning process was invaluable in illuminating my future career goals. In no time, I became the unintentional UX Lead, obsessed with doing tasks like user interviews, field studies, wireframes, and more.

  • It wasn’t until after my startup days were over did I discover there was a career custom-designed for everything I already loved doing.

    A feeling deep in my bones confirmed everything my mind was already thinking — I was made for UX Design.

    Little did I know that the twists and turns I would navigate in the business and marketing world would lead me to one of the most important realizations of my life. Everything had led up to this moment and I couldn’t wait to get started!

  • When the pandemic forced my salon to temporarily close, I took the initiative to attend the General Assembly UX Design Program. I ended up loving what I was learning so much that I just kept going.

    As soon as class was over, I would devour every UX podcast, book, video, and workshop I could find. I took online courses, conducted informational interviews, and even helped my friends with their design and research needs. Ongoing education and practice are a pair that can never be separated in my heart.

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brands that trust my expertise.