product designer.

Hi I’m Laurel, a Product Designer with a strong strategic lens and a founder mindset. I design tools, systems, and experiences that make people’s lives easier, smarter, and just a little more magical.

featured work.

  • Smartphone displaying the Humana Cognitive Games Daily Challenges app with games like Mahjong Solitaire and Word Wipe, featuring green 'Claim Now' buttons.

    Humana Engagement App

    Consumer web app that supports long-term engagement through accessibility, feedback loops, UGC and behavioral clarity.

  • A tablet screen showing a digital t-shirt customization interface with various design options, including graphics, text, embroidery, and patches, set against a background of a shopping mall exterior at night.

    adidas Configurator App

    Simplifying multi-step customization system into a guided flow that works under real retail and operational constraints.

  • Tablet screen displaying a chat interface with Whiskey Guardian in front of a bar interior.

    AI Consumer Apps

    Lightweight consumer apps that transform simple inputs into meaningful, personalized outputs.

  • Screenshots of a mobile app interface for booking beauty services, showing options for hair styling, nails, and makeup, with search filters for salon location and appointment time.

    BeautyWhim

    Multi-sided marketplace web app to connect beauty service seekers to last minute appointments.

brands that trust my expertise.