product designer

apps, platforms & experiences

Hi I’m Laurel, a Product Designer with a strong strategic lens and a founder mindset. I design tools, systems, and experiences that make people’s lives easier, smarter, and just a little more magical.

featured work.

  • Smartphone displaying the Humana Cognitive Games Daily Challenges app with games like Mahjong Solitaire and Word Wipe, featuring green 'Claim Now' buttons.

    Engagement & Reward Platform

    Supports long-term engagement and community through daily activities, exclusive content, rewards, badges and leaderboard.

    Read More
  • A tablet screen showing a digital t-shirt customization interface with various design options, including graphics, text, embroidery, and patches, set against a background of a shopping mall exterior at night.

    Retail Customization Platform

    A multi-step system into a guided flow and admin portal that works under real retail and operational constraints.

    Read More
  • Tablet screen displaying a chat interface with Whiskey Guardian in front of a bar interior.

    AI Consumer Apps

    Lightweight consumer apps that transform simple inputs into meaningful, personalized outputs.

    Read More
  • Screenshots of a mobile app interface for booking beauty services, showing options for hair styling, nails, and makeup, with search filters for salon location and appointment time.

    BeautyWhim

    Multi-sided marketplace web app to connect beauty service seekers to last minute appointments.

    Read More

brands that trust my expertise.

Collection of logos from various technology, media, finance, sports, and fashion brands on a black background.